Optician finder

A full consumer journey

From online to in-store experiences, we are creating a fluid and consistent Essilor Experts ecosystem to guide consumers.

It starts online with our digital solutions to help consumers find valuable information on lenses and vision in general and also to easily find a store and book an appointment.
Across this ecosystem, we use the Essilor Experts label as a call to action to drive patients to your practice, recreating brand recognition from online content to your store window.

A full consumer journey
From online to in-store experiences, we are creating a fluid and consistent Essilor Experts ecosystem to guide consumers. It starts online with our digital solutions to help consumers find valuable information on lenses and vision in general and also to easily find a store and book an appointment. Across this ecosystem, we use the Essilor Experts label as a call to action to drive patients to your practice, recreating brand recognition from online content to your store window.

Demonstrate your expertise with our immersive in-store journey

In store, patients will be delighted by our immersive in-store journey using the best of our Essilor technologies: digital tools to animate the point of sale, best-in-class instruments for unique precision at every step, innovative tools to help patients understand the benefits of premium lenses.

Consumers express high satisfaction about their experiences in the stores where the full in-store journey is implemented:

  • More than 7 out of 10 would recommend this store to peers & would repurchase in the same store.*
  • More than 9 out of 10 are very satisfied about their purchase experience vs 6 out of 10 for regular optical stores.**
Demonstrate your expertise with our immersive in-store journey
In store, patients will be delighted by our immersive in-store journey using the best of our Essilor technologies: digital tools to animate the point of sale, best-in-class instruments for unique precision at every step, innovative tools to help patients understand the benefits of premium lenses. Consumers express high satisfaction about their experiences in the stores where the full in-store journey is implemented:

Differentiate your practice with personalised lenses and exclusive product combinations

As Essilor Expert, make the difference and delight your consumers with the top of Essilor solutions:

  • The best of Essilor products and technologies to deliver the most advanced visual solutions to your consumers and ensure them best vision possible.
  • Personalisation technologies (Eyecode, AVA & NVB) to unleash the full potential of our premium brands ( Varilux X series Xclusive 4D with AVA).
Differentiate your practice with personalised lenses and exclusive product combinations
As Essilor Expert, make the difference and delight your consumers with the top of Essilor solutions:

Elevate your team’s skills with advanced product and sales training

With Essilor Expert status, you receive access to dedicated training content both face-to-face and online.
Thanks to our Leonardo online training platform, train your teams on several categories: optical knowledge, brand, technical, sales, marketing & digital, and more. Leonardo also enables you to define the training courses for each individual employee and to measure their success.

Elevate your team’s skills with advanced product and sales training
With Essilor Expert status, you receive access to dedicated training content both face-to-face and online. Thanks to our Leonardo online training platform, train your teams on several categories: optical knowledge, brand, technical, sales, marketing & digital, and more. Leonardo also enables you to define the training courses for each individual employee and to measure their success.

Premium warranty system and aftercare services

With your patients’ needs in mind, we have developed a complete consumer warranty available exclusively for our partners.
This warranty service offers premium aftercare services, providing consumer satisfaction and peace of mind by:

  • covering a wide set of circumstances, from prescription errors to breakage or theft;
  • providing reassurance to patients, who leave the store confident that they are well-protected;
  • justifying the investment in premium lenses, making them easier for you to recommend.
Premium warranty system and aftercare services
With your patients’ needs in mind, we have developed a complete consumer warranty available exclusively for our partners. This warranty service offers premium aftercare services, providing consumer satisfaction and peace of mind by:

*Essilor external source: Essilor Consumer Journey - qualitative research - Marketing 2021 - France - N= 85 - 18-85 yo corrective glasses wearers - 2 x Essilor partners pilot stores

**Essilor source: Eyewear usage and attitudes - quantitative research - June Marketing 2019 - Brazil, China, France, India and USA - N= 14276 -15-65 yo wearers and non non wearers. - France: N=2239 eyeglass wearers