The Essilor Experts program has been designed to generate more traffic to partners' stores. Through a unique online and offline ecosystem, Essilor is dedicated to optimizing visibility for its optician partners and driving consumers to their stores.
First, to onboard consumers at the beginning of the process, we address their online searches with our educational website (3.5M visits annually on All About Vision) and our blog (550k visits annually).
Then, our consumer-oriented website also gives valuable information that introduces the different lenses to consumers, which is the first step to recommending premium brands.
Finally through our store locator (90k visits annually), where you benefit as a partner from a prioritised position, we drive the consumers to your practice, allowing them to book immediately a slot with our Live Booking Calendar service.
Strong media investment to reach consumers
We also run advertising campaigns both online and offline in order to fuel our drive to store ecosystem and generate more visibility for the Experts.
We ensure that the Essilor Experts label is visible in all our branded campaigns, which generates millions of impressions, in fact, 400 million last year alone. For instance, our Varilux TV campaigns include a call to action referring to Essilor Experts stores.
Additionally, we create hyper-local media campaigns to reach the consumers around your store and turn them into new patients for you.
Unique services to boost your online presence
To complete this Essilor Experts ecosystem, we provide you with the very best services to help you boost the visibility of your own platforms and the reputation of your store online. To do so, our YEXT service enables you to:
Easily manage your store information online: be everywhere on every publisher's website in 10 minutes.
Better engage with consumers online: be in control of your online reputation with an intuitive tool to manage and respond to consumers' reviews.
Simply track the progression of your digital presence: follow the evolution of your online performance over time.
Exclusive content to promote your expertise online
Building your online presence is crucial to reach consumers, but it can be time-consuming. We’re here to support you with exclusive content you can leverage to promote your expertise online from your website to your social media pages.