Our program is structured around three pillars, each of them bringing you specific benefits to support your business:
Drive traffic to your store
Increase your visibility to end consumers.
Engage patients and showcase your expertise
Differentiate your practice and reinforce your high-end positioning.
Improve your business efficiency and performance
Receive customised business support thanks to our digital platform.
Drive traffic to your store
We achieve this goal thanks to a comprehensive digital ecosystem: organic content from our own platforms to generate leads (more than 4M visitors annually), a store locator with prioritized positioning for our experts (visited more than 90000 times annually), online appointment booking services and more.
In addition to that, with more than 400 millions contacts in 2021, Essilor’s advertising creates consumer awareness and desire for our brands, while providing visibility for you as an Essilor Expert.
Thanks to our new YEXT service, we also help you boost the organic visibility of your own online platforms so you get more drive to store leads. This service is exclusive for our partners.
Since expertise and experience are essential, the Essilor Experts Program offers you a range of premium services and products to showcase your expertise to your patients:
An immersive and highly personalised in-store journey tested and approved by consumers: more than 9 consumers surveyed out of 10 are very satisfied about their purchase experience vs 6 out of 10 for regular optical stores.*
Personalisation technologies (Eyecode, AVA & NVB) and exclusive product combinations to unleash the full potential of our premium brands and differentiate your practice.
Advanced trainings on sales and products and a complete consumer warranty to reinforce your expert positioning, reassure your patients, and increase their loyalty.
Essilor Experts is a comprehensive, modern, and innovative program that cares about your efficiency and success.
The new Essilor partnership program embraces digital and shapes it for your needs.
EssilorPRO is the digital platform that centralizes all Essilor digital services to manage your orders, promote your store and improve consumer experience. This platform aims to help you run your business as smoothly as possible and to track your performance at any time, with tailored assistance in achieving your goals.
Join a community of empowered eye care professionals to shapre the future of vision care
Last but not least, as partners, you will have the chance to be part of a vibrant community. You will be invited to exclusive events and roadshows where you will have the opportunity to exchange ideas with the rest of the Essilor Experts community.
Let’s shape the future of vision care together!